Since the COO/exec vp out-of Sony Latin Iberia, Maria Fernandez the most strong people in Latin music. She not simply operates brand new working and you will monetary areas of this new premier Latin tunes business but is along with a musician and government-send administrator which manages her multiple divisions which have a notoriously empathetic concept.
Recently, Fernandez’s work is in the lead, since the RIAA Celebrates, that is remembering Latin songs this year, launched daterussiangirl Dating Site Review it absolutely was recognizing their particular due to the fact community government of the season to possess 2023. Fernandez might possibly be feted during the a service within the Arizona, D.C., into Monday (Sept. 19) near to Gloria Estefan (Icon), Emilio Estefan (business trailblazer), Sebastian Yatra (singer of the year) and you will representatives Veronica Escobar and you may Maria Elvira Salazar (policymakers of the year).
Maria Fernandez, EVP/COO off Sony Music Latin Iberia for the ‘Latin Hitmaker’ Podcast
An indigenous of Venezuela whom started their own profession in the news, Fernandez was a fund whiz exactly who entered Sony because CFO and you can flower for the rating of COO 5 years back. Their role expanded inside the pandemic whenever she generated mentoring and you may knowledge younger managers a main element of their particular business and you will a good individual goal. She today oversees the fresh new proper strategy of team and all of of its other procedures, along with money, individuals experience, technology and you may purchases, which is on a regular basis doing work in big musician sales. And prior to the RIAA Celebrates, Fernandez try Billboard’s Executive of one’s Week.
Here, Fernandez covers their unique finance record, her character given that a coach within her area together with condition regarding Latin musical global. “It’s another ever if you’re able to reveal that Latin musical isn’t just that category, therefore the proven fact that you will find unbelievable painters representing every one ones types and you may since into globally maps may be very fulfilling.”
I think We bring to the more strategic, monetary and you can working section the newest understanding of artists’ means and that how exactly we is also plan out ourselves to include men and women needs for the everything you we carry out. For-instance, a musician may wish to do a far more expensive video since he has a creative eyes. From a strictly monetary perspective, you might not discover a revenue regarding you to definitely financial support just like the online streaming of one’s video wouldn’t make up for the level of resource. But if you understand why that is necessary for the fresh artist and exactly how it matches with the entire strategy, just might you comprehend the reasoning out-of what you would like to complete, you could sell it.
Historically, this new monetary classification is the group one says zero so you can everything. And there’s challenging between the innovative and you may economic groups. One thing our company is trying to do more info on was generate yes both parties learn for every single other’s needs. Incidentally, you could state the exact same thing whenever our company is speaking of teams while the base of the beliefs within part is that people provides a few rosters: designers and staff, therefore need to take care of both. You want movie star employees and you can professionals to cope with movie star musicians.
Relevant
I do believe you might be unusual in that you really works will and you will individually that have managers. I cannot inform you how many times a manager provides advised myself, “I’m interviewing Maria Fernandez now.” What are the results in the event the mutual need try not to fall into line?
We work at plenty of professionals and possibly discover good reason why an employer need something because of their singer, however, that want doesn’t invariably fall into line with this demands because moment. However it is usually [about] learning to make sure we all know one another even though our company is not always will be on a single page. To me, it is the messaging. The way i notice it, the audience is right here so you’re able to suffice. We are right here and work out something convenient, [even] with all the limits i have for the a firm and you will and make sure i follow techniques.